Access More Customers With Merchant Accounts

 photo MarchantAccount_zps9440640f.jpg Blog submitted by Charge, a respected provider of merchant account services. Gain the capacity to accept credit cards. Why are merchant accounts so important? Because the number of people who still carry cash in their wallets or purses is shrinking more and more every day. Some people just don’t want to be bothered with trips to the bank to withdraw, or with having to carry around a mini wad of bills, much less heavy and tinkling coins. If you don’t already have a merchant account, you’re most likely missing out on a lot of customers. If few people are carrying around any cash at all, the odds that many of them will have enough to buy everything they’d like at your store is not very high. Diversifying the payment types you can accept is crucial. Gain the ability for efficient credit card processing. Fo

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Signs the ecconomy may be recovering

 photo 5619840893_5fac435384_zps05e18721.jpg Article by Robert Minassian of Latest Financial Info From underwear sales to coffee sales, below are some of the stranger signs that the economy may be recovering in 2011: Coffee Sales When people don't have money they drink less coffee at the local cafes.  Recently, coffee store sales have been picking up.  Starbucks' net revenues increased 9.5% in 2010, after falling 6% in 2009. Men's Underwear Sales When it's tougher to find jobs, men wait longer to replace their underwear, and sales -- usually very stable -- fell nearly 2.5% in 2009. Now they've started to stabilize. But, much like the unemployment rate, it's likely to take a few years to recover to pre-recession levels. Internet Searched for Unemployment The number of Internet searches for "unemployment benefits," "unemploymen

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Making the Most of Customer Service

One of everyone’s most frustrating experiences is dealing with poorly trained, less-than-motivated, and often distant-sounding customer service representatives. Sometimes I hesitate to make a purchase at the thought that I might have to return the item and be forced to navigate the muddy waters of the customer-service return process. The following experience illustrates the benefit of taking a step back and looking at the situation from a mediator’s perspective. I had changed apartments and asked my local phone carrier to transfer the number. Soon after I moved I got an offer from a long-distance carrier to switch, and I accepted it. I then ordered new business cards with my new address and phone number, and left for an overdue vacation. Two weeks later I returned home – tan, but listening to the sound of silence whenever I picked up the receiver. Initial calls (from my cell phone) to the local and long-distance carriers went unreturn

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Key Metrics to Determine the Quality of Your Traffic

When you’re buying your traffic, it’s important that you get good quality. Quality isn’t just the kind of targeting you’re able to do, although that does help improve key metrics, it’s also the amount of engagement users have with your ad. There is no single metric that will tell you exactly how strong your ads are, but several metrics will give you clues and insight into how engaged users are with your content. Time Spent Time spent has new importance, thanks to standards in the realm of viewability. Viewable impressions are like regular impressions, except they meet certain guidelines that help certify them as being from a human. Additionally, they meet minimum standards like the amount of time a user spends with the ad, and how many pixels were visible while the user was viewing the ad. Thanks to viewable impressions, the amount of time spent has become a far more accurate measure of how actual humans are viewing your content. Low time spent could mean that you are buying low-quality media, or that your creative is not attention grabbing. If you purchase viewable impressions in guaranteed time slots, the time spent on site should be higher tha

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Lumber Liquidators

By Samuel Phineas Upham Hardwood flooring is a great upgrade to most American homes, and there is one retailer that tends to stand out above the rest. While Home Depot and Lowes do substantial business in this market, there has been one company that has made a name for itself selling hardwood flooring to consumers. Built in 1993, Lumber Liquidators was started by Tom Sullivan. Sullivan was a former contractor who got the idea to purchase excess wood from other companies that had an overstock. Construction is a game of estimates, so it’s common for some companies to over-estimate the supplies they need or order in bulk to save money with extra supplies as the result. Sullivan would re-sell the wood he bought to a local trucking yard. This informal arrangement was like the corner stone of the company. That was back in 1993, but three years later the company would pivot entirely to hardwood flooring. They opened their first store in January of 1996, in the town of Roxbury Massachusetts. Their first day went well, selling 150 square feet. The trend continued on the upswing, and by August of that year

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Tiffany and Co, a Lesson in Being Adaptable

Tiffany and Co, a Lesson in Being Adaptable

By Samuel Phineas Upham   Charles Lewis Tiffany and John B. Young founded Tiffany and Co. in 1837. It was headquartered in New York City, but the original Tiffany’s (as it’s known colloquially) was marketed as a store for stationary and other goods. It was originally called “Tiffany, Young and Ellis,” but the emphasis on paper didn’t last long. By 1853, the company had pivoted to jewelry. The goal of Tiffany’s during those early years was to mark products for sale in such a way that they could not be haggled over. All payments were to be made in cash, which was another tradition Tiffany’s broke with. Other stores allowed payments in credit. The unconventional business model made Tiffany’s goods unique. The company releases a mail order catalog that is called “The Blue Book,” which was published first in 1845, but the catalog is still sent out today. It contains a host of items sold by Tiffany’s, including silverware and collectibles. At one point, the company also provided the Union Army with swords, flags and surgical instruments during the Civil War. Tiffany had gaine

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Expanding Performance with Buy-Side Platforms

Expanding Performance with Buy-Side Platforms

A buy-side platform is one of the most effective methods to generate massive amounts of targeted traffic to a landing page. When you leverage data about your customer base to help build your campaigns, you will find opportunities to scale and expand. Here are some tips on what to look for and how it could potentially impact your work. Why Target? A buy-side platform is plugged into several sell-side platforms offering vast amounts of traffic. If you do not target, all of that traffic is fair game. If you do run a campaign without targeting, even if you bid by keyword, you’re likely to get a ton of hits without many conversions. Simply put, targeting is how you increase profit margins and scale your campaigns. Buying Good Traffic Why do some marketers perform better than others? The answer is targeting. The marketers who excel tend to do so because they understand more about their target market. Get granular with your data. Look for clues about customer behavior, like which days have the highest conversion rates in your campaign. You might also consider which browsers they use, and whether or not they are likely to use a mobile device

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Self-Service and Full-Service Ad Exchanges Explained

Self-Service and Full-Service Ad Exchanges Explained

Full-Service Ad Exchanges When you have a campaign, and you lack the resources or knowledge to manage it, you bring it to a full-service ad exchange. Teams work with

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Factors To Consider Before Investing In Real Estate

Written by Access Industries

Whether you are considering investing in real estate, you might have been faced with many questions asked by yourself or from people around you. These questions would help you in practising the right assessment whether that opportunity is really worth considering and whether it is indeed targeting your investment needs.

Consider Your Goals

To determine whether any real estate opportunity is worthwhile, the first thing to ponder on would be your own goals. Once you know what you are aiming for, you would be able to define a clear strategy regarding the achievement of your goals. For example, by defining your goals you would be able to determine whether a turn-key investment is preferred or whether you wish to acquire han

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How Ad Exchanges Detect Click Fraud

How Ad Exchanges Detect Click Fraud

Run Extensive Testing Ad exchanges use viewability verification partners to help analyze traffic as well. These partners look at traffic numbers, including statistics like time spent on site and other benchmarks. Partners accomplish two things: they measure the probability that an ad view can occur and they also cut fraud by establishing a baseline of human behavior. Verifying page views keeps networks free from click fraud. that suspect fraud is occurring can compare what they see in their data to what occurs in the real world. They can investigate location specific advertisi

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How to Buy Ad Space Like a Pro

How to Buy Ad Space Like a Pro

The Auction Process Programmatic ad buying involves an auction process, where display advertising space is bought and sold based on bids. The marketer targets specific segments using interest or location-based targeting. This helps reduce the number of people who are not receptive to your ads, or who do not fit your target market. The end result is targeted traffic t

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Shipping Cargo Internationally for the First Time

Shipping Cargo Internationally for the First Time

  When you need to move freight over seas, the process is not like moving something to the next town or the next state. Conditions aboard a freighter are extreme, and even cargo that has been secured runs the risk of falling over board. In addition to personnel and transit costs, you will need cargo containers for sale to move stock. In order to make sure that your cargo gets to its destination, arrives on time, and that your company suffers minimal loss on the transaction, read these tips. Be Ready for Transport The best thing you can do is prepare for the move in any way that you can. The day of the move, drivers should have to do little more than load your crate. Make sure all of your stock is accounted for, and inside the intermodal container. At this point, all of your customs paper work should be completed. You are typically charged by the hour to move stock, so you can begin to minimize losses right from the start if you’re ready to move when the time comes. Prepare Containers for Extreme Weather Shipping containers are built to weather a variety of conditions, but you nee

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Discovery Communications Corporate History

Discovery Communications Corporate History

Written by Samuel Phineas Upham   Discovery Communications is a mass media company located in Maryland. Discovery was a single channel back in 1985, a documentary-based channel showing video footage based on popular science of the day. It was primarily non-fiction programming, which is slightly different from their focus today. DCI has 28 different brands that it manages, which include over 100 channels that broadcast in 39 different languages in 180 different countries. Discovery used to produce and air primarily non-fiction. That is still a component of what they do today, but they also boost their lineup with adventure-type shows and fitness programming. DCI is also responsible for the Random House book label, which is the largest general book publisher in the world. In the early days Discovery broadcast the Soviet equivalent to Time magazine, “Vremya,” to keep its lights on. The now famous Shark Week got its start in 1988, while the Christian Science Monitor produced a show called World Monitor. These shows explored the natural world, but the focus shifted during the e

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